Tuesday
Apr132010

 

THE HELAINE ROSS STORY

 

Helaine Ross, proprietor of Helaine Ross Public Relations, possesses an ideal combination of skills and experience that have led to her success as a publicist.  An honors graduate of Temple University’s famed Communications program, she began her career in Philadelphia as an award-winning film editor of documentary, educational and industrial films. Moving to California, she became part of the pioneering team for two of the most successful television shows in first-run syndication: Entertainment Tonight and Lifestyles of the Rich and Famous.

Pursuing her career in television production, she continued to write, develop and produce several talk and reality television shows for stars such as Rona Barrett, Joan Lunden and Charles Grodin.  Subsequently, Ross, a member of the Directors Guild of America, opened her own television production company, which was an immediate success. Ross created, obtained financing and produced three Network prime time specials and two cable network prime time series. For her efforts, Ross received two Emmy nominations.

Utilizing her extensive network of television contacts and excellent relationships with the media acquired during her successful stint as a television producer, Ross unwittingly began a career in public relations.  In 1998, Warren Cowan and Associates brought her in as Senior Account Executive specializing in promoting celebrities as well as assisting in the promotion of several television series and feature films.  Ross also handled the publicity for several distinguished, best selling authors including Sidney Sheldon, and the renowned author of “October Sky,” Homer Hickam.  Ross not only wrote the press materials for the authors, supervised and planned their public relations campaign, but also was responsible for confirming many high profile, national interviews for the authors in both the print and broadcast media.

 In addition, she handled the public relations for several hospitality clients at the agency, including Merv Griffin’s Beverly Hilton, and was responsible for coordinating and obtaining talent for several charity events sponsored by the Hotel.

For the subsequent two years, she was senior account executive at Ann Flower Communications, responsible for a variety of clients including restaurant, hotel, medical, fund raising and business accounts.

Drawing on her extensive knowledge of the entertainment industry and her excellent relationships with the electronic media, Ross opened Helaine Ross Public Relations in 2002.  Ross has garnered a reputation for her ability to consistently obtain national and international coverage for her clients in the broadcast media, which includes such high-profile venues as Good Morning America, CNN News, Fox News Network, 48 Hours and nationally syndicated series such as Entertainment Tonight and Extra as well as a variety of top media outlets including Fox News, KNBC News, KABC News, KCBS, KCAL, E! Entertainment, the Style Network as well as the BBC and Britain’s Sky Television Network.

Oh, and by the way, Helaine speaks fluent Spanish and is a volunteer for The American Cancer Society.